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Tuesday, September 9, 2008

* Lies, damn lies, and Steve Jobs keynotes




Apple boss Steve Jobs is the king of snakeoil salesmen, and his Macworld Expo keynote included a great example of manipulation. Check his chart of US Smartphone Marketshare, for example. Yes, the green Apple segment (19.5%) really is bigger than the Other segment (21.2%), which is also out of order, by size.Someone must have figured out that you could make Apple look better by putting it at the front, by tilting the pie chart backwards, and possibly by moving Other. Job is famous for his attention to detail, so did he really not notice? Or did he say: "Hey, great idea"?Another great piece of deception is deciding to illustrate market share by brand. Anybody who wanted an honest appraisal of the market would look at it by operating system, because there are several operating sytems used by many different smartphone suppliers. The leading ones are Symbian, Linux, and Windows Mobile.

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