SAMSUNG Presents : ´Beautiful Technology´ Mobiles

Three new mobile phones for the fashion-savvy debut at CommunicAsia 2007

Singapore, June 19th, 2007 - Samsung Electronics Co., Ltd., a leading provider of mobile phones and telecom systems, today unveiled three new mobile phones with luxurious, stylish designs and innovative features, targeted at Southeast Asian consumers who want eye-catching mobile phones which do not compromise on high-tech multimedia features.

The SGH-E950 is a powerful 3-megapixel camera phone equipped with an improved, unique touch navigation user interface, while the SGH-E840, with its minimalist and futuristic design, boasts a super slim frame at just 10.6mm and a glossy. mirror-like surface. The SGH-J600 comes with an affordable 1.3-megapixel camera, and comes in a variety of vivid, lively colours.

One of the common features available in all three phones is the Touch Sensitive Keypad. Unlike ordinary keypads, Touch Sensitive Keys respond to just a light sweep of the fingers, and the back-lit keys automatically illuminate in blue when you slide up the phone.

“Integrating beauty and technology in a mobile phone is something Samsung has always prided itself on. I believe that our latest portfolio of fashion phones - the SGH-E950, E840 and J600 - presents our users a selection of mobile phones which truly epitomises the phrase ‘beautiful technology’. I am confident that with their striking designs, ease of use and uncompromised performance and functions, Samsung’s latest fashion phones will appeal widely to our Southeast Asian customers,” said Mr. Geesung Choi, President of Samsung’s Telecommunications Network Business.

SGH-E950
While the SGH-E950 is reminiscent of the elegant design and luxurious surface material of the successful SGHE900, it features improved design and functions. Equipped with an enhanced touch-panel input method, the phone’s icons change with the function displayed in the main screen to maximize ease of use. It also adopts newly-developed graphical user interface along with more powerful multimedia features ? an enhanced music features, 3.2-megapixel camera and more efficient email and internet access, and hassle-free file downloads. Its luxurious metal-finish is something consumers will lust after.

SGH-E840
The slimmest slider in the world, SGH-E840, is a gem of a handset. With is super-thin frame of 10.6mm and astonishing mirror display, the SGH-E840 stands out on every aesthetic level and satisfies the fashion-savvy’s exquisite taste and sense of style. Hidden beneath the slider is an encased touch keypad, while the metalfinished, tempered glass exterior boasts flash and substance.

The SGH-E840 also features the latest NF v3.4 internet browser - an embedded Web micro browser specifically made for handset use. Versatile and powerful, it displays Web pages on a vertical, scrollable screen, letting users zoom in and out from 25% - 100% for easy viewing.

The SGH-E840 is available in Ice Silver, Candy Pink, Topaz Gold and Noble Blue.

SGH-J600
The first thing you notice about the SGH-J600 is its intense hues that are enhanced by its glazed surface design and chrome metal trim. Consumers can choose from a selection of mystical colours available in Dark Gray, Purple Blue, Cool Silver and Coral Pink.

Enjoy multimedia freedom to capture your favourite photos and tunes with the SGH-J600’s 1.3?Megapixel, 4x digital zoom camera that shoots high quality colour images and a multi-format music player - MP3, AAC, AAC+ and e-AAC+, and an external memory slot (MicroSD).

The E950 will be available in Southeast Asia from July, while E840 and J600 have been launched this month in select Southeast Asian markets.

Learn more about Samsung’s mobile technology and handsets at www.samsungcommunicasia2007.com and visit us at Hall 3, Stand 3L3-01 at CommunicAsia, Singapore.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

For more information, please visit www.samsung.com

Samsung Ultra Smart F700

The Samsung F700 is Samsung’s newest addition to the Ultra family of mobile phones. The F700 features a 2.78″ color touch-screen display, a 5 mega-pixel camera with auto focus, and support for 7.2 Mbps HSDPA.

The Samsung F700 has a touch screen that utilizes a “Drag and drop” interface for navigating menus. The touch screen allows you to control volume, play lists, brightness of screen as well as other controls.

The design is a slider phone style and has a QWERTY keyboard hidden underneath the screen. The QWERTY key pad implements VibeTonz technology which allows users to feel the buttons through responsive vibrations.

Touch screens are marking a recent trend in mobile phone interfaces. The F700 is the latest phone to incorporate a touch screen design. Other touch screen phones include Apple’s iPhone which was announced in January, and LG’s KE850 “Prada” handset.

The Samsung F700 will be showcased at 3GSM World Congress in Barcelona next week.

Samsung AnyCall Haptic with 22 types of touch

Samsung is jumping in the market joining the ranks of LG, Apple and others who have put out mobile phones featuring a touchscreen interface with the new AnyCall Haptic SCH-W420 mobile phone. Touchscreens have been all the rage for the past year or so, and already there are enough that companies have to come out with some unique features to help one stand out from the other.

To the AnyCall Haptic, Samsung has added some vibrating tactile feedback to the touchscreen. In fact, they’ve added 22 different types of feedback to your fingers from the screen, depending on what you’re doing with the phone such as dialing a number, moving objects around or spinning a dial. Whether or not your fingers are able to distinguish between 22 different type of vibrations is another story, but at least some feedback helps quite a bit if you’ve every tried to quickly dial a number on a flat touchscreen.

In case you were wondering, the name ‘Haptic‘ is actually derived from a Greek word which means “pertaining to touch”. The AnyCall Haptic phone is set to launch in South Korea only at this point, but could possibly make its way stateside later on, but hopefully for a more reasonable price. South Korea will see it next month with a price tag equivalent of around $800. It also features 3.2-inch widescreen, 2-megapixel camera, Internet browser, Bluetooth and a terrestrial digital TV tuner.

Samsung Korea via eFluxMedia